Website Optimization Playbook

This is where we tie the last three modules together:

The third pillar to building the foundation of your business online is your website. For a business like mortgage brokering, the ONLY purpose of your website is to help leads convert into clients. If your website is not producing leads, it’s set up incorrectly. Here’s what a strong website includes:

• Plenty of ways to contact the business: call now buttons, forms, calendars, chat widgets, links to applications.
• Lots of social proof: reviews, testimonials, and client success stories.
• Educational content and free tools such as loan calculators or lead magnets.
• Fast, simple, clean, and easy to navigate.
• Integration with social media sites and posted content to further establish authority in the space.

You have a template called "One-Page Website Funnel Template" located in your Websites tab that you can utilize or pull assets from!

Key Website Features

1. Link to Application

   • Your application link should be the first thing seen on the site.
   • Include the application link multiple times on each page (header, footer, and throughout the content).

2. All Forms Connected to CRM

   • Forms should feed directly into your Growsimple account for follow-up.
   • Embed Growsimple forms into your site if hosted elsewhere.

3. Calendar Available on Site

   • Provide a scheduling widget connected to your calendar for easy appointment booking.

4. Lead Magnets and Educational Content

   • Use lead magnets like loan calculators to attract visitors who aren’t actively seeking your services.
   • Example: Embed loan calculators using the provided code:
     • Loan Calculator Code for Purchase
     • Loan Calculator Code for Refinance
     • Loan Calculator Code: How Much House Can I Afford?

5. Chat Widget

   • Use the Growsimple chat widget to connect with leads in real-time. Messages will feed directly into your conversation portal.

6. Link Social Media Pages

   • Ensure your website includes a "Follow Us" section with links to all your social media profiles.

7. Display Reviews and Social Proof

   • Include the Growsimple review widget on your website to display reviews and allow visitors to leave new ones.

8. Repurpose Content for Blog Section

   • Set up a blog to post content created in previous modules, improving SEO and creating backlinks to your videos.
   • Pro Tip: Use an RSS feed to automate blog updates when new content is posted.

9. QR Code (Optional)

   • Use QR codes during in-person meetings to direct leads to your website or application link.

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Adding Features to Your Website

• Embed website lead forms from Growsimple under Marketing → Forms → Builder.
• Embed your Growsimple calendar under Appointments → Calendar Settings.
• Use the loan calculator codes provided above.
• Deploy the chat widget under Websites → Chat Widget.
• Add the review widget under Other Tools → Reputation → Widgets.

If you don’t have a website or want to transfer your existing site to Growsimple, fill out the Website Request Form below!