Active Strategies

Flip the script and become the source of referrals:

• Create Realtor Dream Partner List: List the Top 25 Producing Realtors in your area using MMI Platform
• Export Agent Summary: Use ChatGPT to analyze agent data:

  "This is a real estate agent I am interested in working with. Please review their numbers and let me know what trends or stats you see, and how I, as a savvy mortgage broker, can add value/save their clients money on their mortgage."

• Thors Hammer Script: Mortgage Marketing Animals - Script Template
• Send weekly value content—videos, tips, and newsletters to realtors.
• Offer to create TCA Reports for realtors' clients.
• Find realtors' pain points and provide solutions.
• Market pre-approval time guarantees to realtors.
• Help close realtors' aged leads and floater deals.
• Ask realtors about difficult deals they need assistance with.

Utilize Your Phonebook/Realtor List: Stay Top of Mind

• Use the script below:

  Subject: Let’s Connect!

  Hey [Realtor’s First Name],

  This is [Your Full Name] with [Your Mortgage Company Name], reaching out to reconnect.

  Would you be open to me sending clients your way?

  Best regards,
  [Your Full Name]
  [Your Mortgage Company Name]
  [Your Phone Number]