Module Index: Building Online Reviews

Module Overview: This guide focuses on building a robust online presence by leveraging social proof, Google My Business (GMB) reviews, and automating review workflows for better visibility and credibility.

Key Topics Covered:

• Setting up GMB Manager
• Requesting reviews from past clients, realtor partners, and colleagues
• Using "Saw-Dust" techniques to build proof
• Creating a centralized review widget
• Setting up automation workflows for future reviews

Why Reviews Matter:

The biggest difference between a Referral and a Lead is trust. Leads do not inherently trust you, so having overwhelming proof online is critical to converting them.

Steps to Build Your Online Presence:

1. Set Up Google My Business (GMB)

• Click here to create your GMB profile
• Connect GMB to your Growsimple account under "Integrations."
• Ensure your business is visible when someone searches for you on Google.
• Video: Create GMB from scratch
• Video: Claim an existing GMB page

2. Using "Saw-Dust" for Social Proof

• Screenshot positive client interactions (texts, emails, reviews).
• Post these screenshots on your GMB profile as visual proof.
• Examples: Positive Zillow, Facebook, or website reviews.

3. Automate Review Collection

• Set up a workflow in Growsimple to send automated review requests after closing a deal.
• Connect all social platforms (Facebook, Google, etc.) to pull reviews into one place.
• Embed your review widget on your website or funnel.

4. Realtor or Partner Review-Swap Method

• Leave a 5-star review for your top partners first.
• Send them a message asking if they'd like to return the favor.
• Repeat this process for all key partners.

Example Review Request SMS/Email:

Conclusion:

Building trust online is essential for converting leads. By creating a strong GMB profile, leveraging social proof, and automating your review processes, you can establish credibility and stand out in your market. Start implementing these strategies today and watch your business grow!