Content Creation Module

Conceptual Video: Watch this before starting the module!

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Now that you have seen the Conceptual Video, let’s run the play!

Module Overview

1. Choose one main platform to disseminate content (e.g., YouTube, Facebook, Instagram, LinkedIn).
2. Have the client record a long-form video or podcast ❤️
3. Create raw video material (main podcast video for YouTube).
4. From the full podcast, create 5–6 smaller videos.
5. Edit the videos into 5–10 professional versions using tools like EZedit.
6. Convert the full videos into 10 shorts using tools like OPUS.ai.
7. Create social posts from shorts (template included).
8. Create tweets from social posts.
9. Repurpose tweets for additional content.
10. Convert videos to MP3 with CloudConvert.
11. Transcribe MP3s to text using tools like NoteGPT.
12. Post the transcription as a blog.
13. Connect all platforms and set up a social planner.
14. Schedule posts across platforms.

PEOPLE NEED TO BE REMINDED MORE THAN THEY NEED TO BE TAUGHT

• Your audience needs to hear your message multiple times; they likely didn’t see it the first time.
• Find as many ways as possible to say the same thing in different formats.

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Step-by-Step Instructions

Step 1: Record Long-Form Podcast/Interview-Style Video

• Record a Zoom call with a friend, associate, or partner.
• Use the call as your base content. Have the other person ask you questions. Question guide here.
• A Media Simplified Rep can call you and go over these questions with you if needed.

Step 2: Convert to Audio & Transcription

• Convert the recording to audio using CloudConvert.
• Transcribe the audio using Zamzar Transcription Tool.

Step 3: Analyze & Segment Content

• Upload the transcription to ChatGPT with the following prompt:

Step 4: Convert Segments to Reels/Shorts

• Take each segment and cut it into 2–3 reels/shorts of 59 seconds or less.
• Use tools like Free Online Video Cutter or Opus Pro Clipper.

Step 5: Create YouTube Thumbnails

• Use ChatGPT to generate thumbnail ideas based on symbolic representation of the topic.
• Create thumbnails in Canva using the YouTube Thumbnail Blueprint.

Final Assets

• 1 main podcast video for YouTube
• 3–5 segmented YouTube videos
• 5–10 shorts/reels
• 5–10 social posts with images
• 1 blog post
• Automated posts across all platforms

Need Branding Assets?