Module: Building Your Online Presence

Module Overview

1. Set up Social Media Avatar - Update across all platforms (template provided)
2. Create Bio for each page (include application link - template provided)
3. Create Page Banner for each page (template provided)
4. Set up autoresponders/workflows for traffic from posts
5. Set up voicemails for account/workflows/reactivation
6. Set up your email signature/User Avatar

How to Build an Irresistible Online Presence That Converts

Everyone knows they should have a better online presence but don't know where to start. This module focuses on:

• Establishing a strong online presence, including website, social media, press release articles, and more.
• Revamping, revitalizing, and reusing any previous assets, video content, or e-books you've created.

Media Simplified's mission is to help you see a return on every marketing dollar you've spent by utilizing all of your previous marketing/advertising efforts.

Step 1: Set Up Pages

• Ensure you have profiles on the core 6 platforms: Google My Business (GMB), YouTube, Facebook, Instagram, TikTok, and LinkedIn.
• Prioritize GMB and YouTube, as they significantly boost Google search visibility.

Step 2: Headshot/Social Media Avatar

• Use the same headshot/avatar across all platforms for brand continuity.
• Enhance your headshot with a colored background or make it grayscale with color highlights.
• Use removal.ai to remove the background from your headshot.
• Use the Canva Headshot Template to create a professional-looking avatar.
• Upload the updated headshot to all your social media platforms.

Step 3: Set Up Social Media Bio

• Keep it concise and include emojis to make it engaging.
• Include your role, what you do, experience, accolades, and a link to your application or site.

Field	Example
Name	Joey Loanpro
Role	Mortgage Broker
What You Do	Help veterans get pre-approved using their VA benefits
Experience	8+ years in the industry
Accolade	800+ VA mortgages closed
Catchy Phrase	"Your Mortgage Broker's favorite Mortgage Broker"

Step 4: Set Up Social Media Banners

Why Banners Matter

• Clearly state your expertise.
• Reflect your brand identity (colors, logo, tagline).
• Include a strong call-to-action, like "Apply Now" or "Message Me for a Free Consultation."

Step 6: Set Up Autoresponders

• Use workflows to create automated responses for messages received on social platforms.
• Ensure each autoresponder includes your application link and a personalized message.