Why Your Mortgage Loan Processing System SUCKS (And How to Fix It)...
The Problem with Most Post-Application Systems: Lack of Immediate Follow-Up: "You’ve got leads filling out applications and no one follows up until it’s too late. In today’s world, people expect instant responses. If you’re waiting hours or days, you’re already losing them to someone else." Poor Client Communication: "Most brokers fail because they don’t set clear expectations. Your clients don’t know what’s going on, and when they don’t hear from you, they start second-guessing the whole process." What You Need to Fix: Speed to Lead: "The first thing you need is an automated follow-up within the first 5 minutes. Not later, not tomorrow—now! Whether it’s an email, a text, or a call, you need to reassure your client that you’ve got it covered and they’re not just another number." Client Education & Setting Expectations: "You can’t assume your clients know what’s next. Break down the entire process, what they need to do, what you’ll be doing, and when they should expect to hear from you again. Eliminate confusion, and you’ll eliminate doubt." Building Trust and Confidence: Consistent Communication: "Your clients don’t want to feel like they’ve been ghosted. Set up a series of touchpoints: an acknowledgment, follow-up calls, and regular status updates. You’re in the business of trust—if they don’t trust you, they’re gone." Automate Where Possible: The Power of Automation: "Why are you wasting hours manually emailing or calling when you can automate 90% of it? Use CRM tools that send automated updates and reminders to keep your clients in the loop without you lifting a finger." Results: Close More Deals, Generate More Referrals: "When you implement a proper post-application process, you don’t just close more deals. You create raving fans—people who will tell their friends, family, and colleagues about how smooth and seamless their mortgage experience was." If you are a mortgage broker who wants to work with us go too our Website: www.mediasimplified.io ----------- If you are just following because like the content, follow me on Instagram: https://www.instagram.com/nickfriel/ ------------ If you found this valuable, drop a comment and subscribe. Your support is appreciated more than you know!
